PUB 201

Process Post #7

This week’s class was centered around infographics in relation to funding. Here is what I learned:

What is Infographics?

Infographics are a form of mass communication in which the purpose is to reach a larger audience through easy to read graphs, and charts that showcase acquired data. (I’ve included a link to a website that provides further examples and images)

Virtual Identity

A Meme is usually a humorous image or short video, that includes either a cultural reference, political stance, or a phrase that is then shared amongst people on media platforms. Memes are also a great way for people to create themselves through shared ideologies which further help in building a strong community to uphold a brand and its identity. Avatars are also a socio-technical way of creating oneself in a virtual space, however, they are typically used in gaming and on social media platforms to help create one’s aesthetic and brand online.

The second topic that was discussed in class was centered around Crowdfunding. This term is typically used to describe the act of funding a project or business by raising money for a company. This is mainly seen done via the internet. There are three main contributing actors that makeup crowdfunding:

  1. Project Initiator: This is the person who proposes ideas/projects
  2. Individual or Group: This is the person or people who support the idea that has been proposed.
  3. Moderating Organization: is the platform that brings individuals to organized events to fund.

In Canada alone, we use 2 specific models of crowdfunding. One would be through donations, this would include sites like GoFundMe, and Kickstarter. The second would be through a subscription-based platform where contributors or donors become subscribers and pay on an ongoing basis.

These are all great tactical ways to further one’s business/brand career plan and gain support through various avenues.

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