Today was our second (online) class together. I cannot believe how fast time has gone! The focus of today’s class was centered around how brands have altered their marketing in the midst of this pandemic, blogging, and resources for podcasting.
As we are living in the middle of a historical pandemic, it is not only people who are adapting to the new ways of life. Brands and companies have also altered their marketing strategies to cater to Covid-19. Specifically, from what I have seen clothing brands such as Aritzia, and f-food delivery services like Uber Eats, and Door dash are either promoting social distancing/ implementing sanitary exercises or offering discounts to buyers, to help support their company/employers in these uncertain times.
The second topic up for discussion was on the world of Blogging, and how it is thriving! Bloggers (like I) have switched to posting more visual content for viewers, instead of large text boxes. Platforms such as Tumblr, and Pintrest are perfect examples of a blog like profile that features aesthetically pleasing images, funny GIFS, and links to videos for people to consume. Bloggers today have multiple ways of connecting with their audience, besides through the comment section of their blogs, such as through social platforms (Instagram, Tik Tok), DM’s, mailing lists, and RSS.
How can I be a successful Blogger?
- Spend a minimum of 6 hours per article.
- Seek help from editors when necessary
- Publish a minimum of 3 times per week.
- Use paid promotions to help lift your article in its infancy.
- Update old content periodically.
- Engage on other media platforms as much as possible to promote blog.
- Focus on three metrics: Quality content, Regular publishing, Good layout.
The Final topic that was touched on in class was on Podcasting and its relation to blogging. Podcasting is a great medium for people who prefer to listen to their content, instead of visually consuming it. They also allow viewers to develop a deeper connection with their favourite bloggers, as thoughts and ideas are expressed on a personal level. Although it does take time to source data, and find guests, at the end of the day it is an uprising form of consuming content, that many people have turned to.
As I continue to progress as a blogger, I have been thinking about starting a podcast for quite some time now. I know the equipment is on the expensive side, however, I am a firm believer that investing in yourself/ your craft, is the recipe for building a successful business. As I reflect, during this time in quarantine, I am leaning into my passions, and thinking of venturing into the space of podcasts, who knows what the future holds!