All Posts by


Showing 26 Result(s)
PUB 201

Process Post #5

In today’s class, we were greeted by our guest speaker for the day,  Lauren Cheal from Echo Storytelling! She graced us with insight into why organizational storytelling is beneficial when it comes to branding oneself. The idea of storytelling gives personality, and purpose to a brand, that allows the audience to develop an emotional connection …